LEVI'S®
501® DAY
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501® DAY •
With leadership changes, brand vision has shifted slightly for the historic company. 2024 has been a year of premium repositioning for Levi’s®; keeping that in mind when tasked with their annual 501® Day campaign, clean and editorial templates came to the forefront. Enabling the photography and product itself to do the heavy lifting, minimal embellishments were chosen. To kick off the 151st anniversary of their iconic blue jean a more seasonally focused story launched first to set the stage for the big day (5/20) itself. This more reserved, yet refined expression felt most appropriate following the momentous 150th celebration the year before.
Role: Designer
