LEVI’S®

Levi’s®—known for their jeans and striving to be a destination for head-to-toe dressing. As part of the overarching initiative to expand well beyond the denim category I was briefed with showcasing their Long Sleeve Relaxed Thermal in a way that spoke to their broader tops assortment as fall 2023 approached. In order to excite the consumer this multi-channel digital campaign utilized stop-motion animation, accented with a handmade header lockup.

Role: Designer & Motion Graphics Animator