LEVI’S®
RED TAB™
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RED TAB™ •
Levi’s® loyalty program, affectionately named Red Tab™ after it’s iconic product tabs, is a relatively newer business initiative. In order to up exposure and drive sign-ups I was challenged with creating a set of bold and engaging fitting room decals: 1 design to speak only to the program and another to highlight their Tailor Shops in addition to Red Tab™. Exploration was encouraged, resulting in 4 different directional concepts. The winning set is featured first in the carousel below.
Role: Designer
